The Institute for Dynamic Educational Advancement (IDEA) is a nonprofit organization that works to enhance scientific, artistic, and cultural literacy by improving how people find and interact with online information. As Executive Director, Douma sets the path for and oversees several projects.

WebExhibits is an online museum founded in 1999, at the dawn of the Internet's ascent. The interactive museum challenges visitors to think and explore scientific and cultural phenomena in new ways, using innovative and intuitive data interface designs and multimedia content to transform the learning experience for the general public. As a function of WebExhibit's success, IDEA has collaborated with museums worldwide, including the National Gallery of Art (Washington) and the Museo Nacional del Prado (Madrid, Spain). Moreover, Douma has been a leader in defining the unique value proposition of online exhibits, articulating the role of the curator in virtual exhibits, and differentiating them from other online sources of information.

SpicyNodes is an innovative, web-based radial mapping tool that enables authors to create visual, engaging showcases of information while allowing visitors to embark on an exploratory journey through information. SpicyNodes grew out of research into ways to more efficiently display online information, while supporting IDEA’s dedication to identifying and surmounting unique challenges that prevent the Web from reaching its full potential.

ColoRotate is both a Web-based tool and a Photoshop CS4 plugin that allows web designers and others to select colors online in an open 3D color space that allows users to traverse across colors at various intensities. This is a major departure from traditional methods of computer color selection, in that it doesn’t require a theoretical understanding of color systems or expertise in color selection.

ProstateCalculator was developed in partnership with the IDEA team. Using complex computer neural networks and data collected from over 10,000 patients, the web site provides users with pattern-based risk predictions for prostate cancer and vital information across a range of prognostic areas.

With National Clocks, appealing and intuitive web-based interfaces allow users to conveniently access their official national time. In 1999, Douma produced the United States web clock (www.time.gov), and in 2005, he designed and lead IDEA's production of the Malaysian web clock.