The Institute for Dynamic Educational Advancement (IDEA) is a nonprofit organization that works to enhance scientific, artistic, and cultural literacy by improving how people use technology to find and interact with information. As Executive Director, Douma sets the path for and oversees several projects.

SpicyNodes is an innovative radial mapping tool that mimics how people interact with information in the real world. Launched on the Web in 2006, Its tree structure represents information using interconnected "nodes" in a virtual space. SpicyNodes can be used for a variety of purposes, including site maps, content portals, mind maps, and data visualization. The SpicyNodes community has generated more than 200,000 nodemaps, most of which are freely shared. Designed to be even more intuitive, SpicyNodes for the iPad will launch in Fall 2013.

WebExhibits was launched in 1999, at the dawn of the Internet's ascent. Drawing nine million visitors each year, WebExhibits is an interactive, online museum of science, technology, engineering, mathematics, humanities, and culture. As a function of WebExhibits’ success, IDEA has collaborated with museums worldwide, including the National Gallery of Art (Washington) and the Museo Nacional del Prado (Madrid, Spain).

The ColoRotate iPad app acts like a spectrograph, allowing users to examine color distribution in photographs. Students can build palettes from existing images, generate random palettes, or make precise adjustments with sliders and a joystick. The app directly syncs with Photoshop for digital art courses.

Apps are an outgrowth of IDEA’s research and design efforts to make it easier for the public to find and interact with information. IDEA’s apps include WikiNodes, which places the encyclopedic knowledge of Wikipedia at the fingertips of iPad users; SpringAhead, a free digital book and tool relating to Daylight Saving Time; Popstamatic, which allows users to create Pop art from photographs; and WordFlare (coming Summer 2013), a reference work with gameplay that enables users to engage with millions of words.

ProstateCalculator was developed in 2000, in partnership with the IDEA team. Using complex computer neural networks and data collected from over 10,000 patients, the website provides users with pattern-based risk predictions for prostate cancer and vital information across a range of prognostic areas.

With National Clocks, appealing and intuitive web-based interfaces allow users to conveniently access their official national time. In 1999, Douma produced the United States web clock (, and in 2005, he designed and led IDEA's production of the Malaysian web clock.